Some computer experts will tell you that computers were originally created to automate repetitive tasks freeing their users to concentrate on more important decisions. Some of their users will tell you that computers were created to force them to perform repetitive tasks, keeping them from concentrating on more important decisions.

BITS focus on the user’s experience rather than the technology. We think that if a technology “works”, but it wastes more time than it saves it’s not a solution. We focus on solutions that work naturally so you won’t have to think about them (unless you want to).